RESTEEPING A BELOVED BRAND

ZenTea

branding

overview

Atlanta's most beloved tea bar, ZenTea, invites guests to enjoy an authentic tea experience set in a peaceful sanctuary in the heart of Chamblee's historic district. The bar staff, renowned for their knowledge and charm, steep and serve over 200 loose leaf teas carefully sourced from plantations around the world. The owner of ZenTea engaged me to help refresh their brand identity, develop print collateral including menus, postcards, recipe cards, and replace stock photography with a library of authentic images. Using the already-existing logo as a starting point, I collaborated with the owner and bar staff to develop a look and feel that captures the peaceful, down-to-earth spirit of Atlanta's most popular tea destination.

role

Creative Director
Designer
Photographer
Copywriter

client

ZenTea

year

2016

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ZenTea Colors
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ZenTea Earl Grey de la Creme loose leaf tea
ZenTea Chai Loose Leaf
ZenTea Green Karigane Loose Leaf Tea
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on the internet—

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