ZenTea

BRANDING

Atlanta's most beloved tea bar, ZenTea, invites guests to enjoy an authentic tea experience set in a peaceful sanctuary in the heart of Chamblee's historic district. The staff, renowned for their knowledge and charm, steep and serve over 200 loose leaf teas carefully sourced from plantations around the world. The owner of ZenTea engaged with me to help refresh their brand identity. Her most important request was that the logo and color palette stay the same. Through collaborating closely with the owner and bar staff, I selected new typefaces, made a tweaks to the logo, then developed print collateral including menus, postcards, recipe cards. I also created a library of authentic photographs that could be used instead of stock images. The resulting visual identity was more cohesive and better conveyed the down-to-earth spirit of Atlanta's most popular tea destination.

role

Art Director, Photographer, Designer

client

ZenTea

year

2016

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